Announcing our new brand identity and website!

Century is proud to announce the launch of our new logo and brand identity as part of the ongoing evolution of our brand. We have grown and evolved over the years, and we are refreshing our brand to better reflect who we are. After careful consideration, we have chosen a new logo that is modern with key elements that convey our mission and orientation for growth, while remaining true our longstanding reputation!

Our mission is to Engineer, Enhance, and Evolve our customers’ supply chains through adaptable technology, human collaboration, and operational excellence. The following are the key elements of this new logo.

  • The three horizontal columns that comprise the letter “E” represent the 3E Approach in our Mission – to Engineer, Enhance and Evolve our customers’ supply chains.
  • The equilateral triangle on the “Y” complements the “E” by representing the three pillars of our organization – adaptable technology, human collaboration, and operational excellence – coming together to drive growth, also represented by the upward direction of the triangle.
  • Proud as we are of our rich history and deep roots, we have retained the blue and red from our previous logo, which remain our corporate colors.

Along with announcing our new brand identity, we have revamped our corporate website.  The new site delivers rich new content in a modern, clean, and organized layout to provide visitors with easy access to our company information, highlighting our latest innovations in supply chain solutions.

The new website and brand identity reflect the bold, energetic and forward-looking culture of our company, and are designed to inspire and further elevate us as we continue to provide leading edge supply chain solutions for our current and future customers.

You will see our logo change immediately on our digital presence, and in the upcoming months, we will be updating all of our physical assets as well.  Changing a logo is a process that can involve many steps and take some time, so we will be taking a phased approach.

We hope that you like this new look and feel for Century!  If you have used the Century logo in any of your marketing materials, please assist us in updating them.  Contact us via email at marketing@cds-net.com for more details, or to share any feedback!

Comments are closed.